About RDI
About RDI Automation
Redefine. Develop. Innovate. Helping small businesses get their time back.
Get the free guideBook a free 15-minute call (opens in a new tab)
What RDI does
RDI Automation takes the manual, repetitive jobs that eat into business owners' and employees' time, and sets them up to run on their own. We work with ordinary, busy businesses (accountants, recruiters, removal firms, trades and independents), starting here in Torbay and South Devon.
Why I started RDI
I've run my own business, so I know what it feels like when money goes out the door on jobs that take hours and bring nothing back. Before RDI I ran ChefShare, and I've worked in hospitality management and recruitment. In recruitment, I built two agencies, each to an annual turnover of £1.4 million.
My last business closed because a company didn't pay me. That taught me how quickly things fall apart when the foundations aren't solid: when nobody has time to chase, follow up or stay on top of the admin.
I started RDI Automation so other owners don't go through the same thing. RDI builds simple automations that take the repetitive jobs off your plate, save you money, and help you make more of it, using the tools you already have.
Phil Heydon, founder
Meet Phil
How we work
Plain English.
No jargon, no hard sell.
Fixed prices.
You know the cost before we start.
It has to pay for itself.
If it won't save you more than it costs, we'll say so.
You stay in control.
It's built on your accounts by default, and you own it.
The name
RDI stands for Redefine how the work gets done, Develop the system around your business, and Innovate so you can grow without drowning in admin.
We're based in Torbay and work with businesses in Torquay, Paignton, Brixham, Newton Abbot and across South Devon, with remote help UK-wide.
What's the one job you'd never do again?
Start with our free 12-page guide: a checklist to spot the manual tasks costing you time. Or book a free 15-minute call for an honest view on whether a job can be automated.
Get the free guideBook a free 15-minute call (opens in a new tab)